How to Price Clothing Products Profitably
A simple pricing framework for clothing sellers that accounts for cost, tax, shipping, marketing, and margin.
Start with the full cost
A profitable price starts with more than fabric and stitching. Packaging, shipping, payment fees, returns, ads, photoshoots, and marketplace costs all affect your real margin.
Write down every repeatable cost before choosing the selling price. If a cost appears on most orders, it belongs in the pricing calculation.
Separate markup from margin
Markup is added on top of cost. Margin is the percentage of the selling price that remains as profit. Sellers often confuse the two and accidentally price too low.
A pricing calculator helps because it shows how each cost changes the final selling price and expected profit.
Discount with a floor price
Before running a sale, decide the lowest price that still protects your profit. Discounts should clear stock or acquire customers without training buyers to wait forever.
Keep your core products priced steadily, then use targeted discounts for old stock, seasonal colorways, or bundles.